Microsoft Publisher is embedded in higher-end editions of Microsoft Office, reflecting Microsoft’s emphasis on the app as an easy-to-use and less expensive alternative to the “heavyweights” with a focus on the small-business market, where firms don’t have dedicated design professionals available to make marketing materials and other documents. While most Office apps adopted ribbons for their user interface (UI) starting with Microsoft Office 2007, Publisher retained its toolbars until Microsoft Office 2012. It is different from Office Word in that the emphasis is placed on page layout and design rather than text composition and proofing. Microsoft Publisher is a desktop publishing application developed by Microsoft.
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